America's Let's Move Campaign

Obesity is threatening the healthy future of one third of American children. First Lady Michelle Obama announced an ambitious national goal of solving the challenge of childhood obesity.  Her plan is for children born today to reach adulthood at a healthy weight and unveiled a nationwide campaign called Let's Move - to help achieve it. The Let's Move campaign will combat the epidemic of childhood obesity through a comprehensive approach that builds on effective strategies and mobilizes public and private sector resources. The Let's Move project will engage every sector impacting the health of children to achieve the national goal, and will provide schools, families and communities simple tools to help kids be more active, eat better, and get healthy. According to Let's Move, http://www.letsmove.gov/, obesity rates tripled in the past 30 years, a trend that means, for the first time in our history, American children may face a shorter expected lifespan than their parents.

Let's Move, will give parents the support they need, provide healthier food in schools, help children to be more physically active, and make healthy, affordable food available in every part of our country. First Lady Michelle Obama, community leaders, teachers, doctors, nurses, moms and dads are all joining to promote this campaign.  "BET Networks is honored to work with the First Lady and to be a part of the Let's Move campaign addressing the issue of childhood obesity across the nation. The mission of the Let's Move campaign fits squarely within our corporate responsibility priorities and augments the work we have been doing for many years through the BET Foundation around the issue of health education and promoting healthy lifestyles," said Bet Networks Chairman and CEO Debra Lee. "Nickelodeon is honored to work together with the First Lady and to be part of the Let's Move campaign to stop the rise of childhood obesity," said Nickelodeon President Cyma Zarghami. For more information on First Lady Michelle Obama's program go on the net: The White House site: http:// www.whitehouse.gov/the-press-office/first-lady-michelle-obama-launches-lets-move